Marketing Manager

posted 27/04/26
London

About the job

The Marketing Manager role brings our story to life and helps raise our profile within a complex, evolving market. You'll take the lead on our marketing channels and activity, building momentum behind our brand, strengthening our reputation, and driving the awareness we need to grow.

You'll work closely with our partners to create content that clearly communicates the value we deliver to our customers. You'll support and champion social value and sustainability initiatives that reflect what we stand for.

It's an exciting role for someone who loves blending creativity and strategy to grow a brand and engage customers in meaningful ways. 

Your main responsibilities will be:

  • Lead our social and website channels to build visibility, strengthen our brand, and communicate our offering in a way that resonates with potential customers.
  • Create and manage marketing activity that supports the launch of new features or products, as well as customer stories and thought leadership.
  • Work with our suppliers to produce high‑quality content, collateral, and digital assets that support our events, campaigns, and wider marketing activity.
  • Produce high‑quality content, including case studies and news articles, that showcase our impact and strengthen our brand.
  • Monitor on marketing performance to inform decision‑making and prioritisation.
  • Lead initiatives that enhance our social value, sustainability, and wellbeing impact as part of our brand identity.
  • Support the planning and delivery of events, including our annual showcase, to engage customers, prospects, and partners.
  • Ensure our in‑product experience reflects the same standards and clarity as our external brand, working with Product teams to align UI with our identity.
  • Maintain and evolve our library of marketing materials, templates, and brand guidelines.
  • Work with the Product teams to ensure marketing activity aligns with customer needs and market opportunities.
  • Identify opportunities to improve our marketing processes, tools, and ways of working.

As a minimum, you will need to have: 

  • Experience growing a brand in a specialist B2B sector with long sales cycles and a small set of influential buyers.
  • Proven ability to create high‑quality content across digital channels (especially social and web channels), including case studies, collateral, and marketing assets.
  • Hands‑on experience planning and delivering events that engage customers, prospects, and partners and support business development activity.
  • A track record of working with suppliers to deliver on‑brand content and assets that enhance both marketing and product experience.
  • Confidence working with cross‑functional teams to surface strong narratives and amplify them across our core marketing channels.
  • Experience engaging with social value, sustainability, or wellbeing initiatives build brand, reputation, and customer engagement
  • Preferably good knowledge of the rail industry and the ecosystem of operators, suppliers, and stakeholders that shape the market.